Lunch and Learn: How to Set Your Prices
Description
Pricing shouldn't feel like guesswork.
Most small business owners set their prices based on gut feel, what competitors charge, or a fear of losing customers, rather than a strategy that actually protects their profit.
In this month's Lunch & Learn, Capricorn Business Hub's Director, Matthew J Doyle, will walk you through how to set prices that cover your costs, reflect your value, and support sustainable growth.
Grab some lunch on us. Bring your questions, and leave with a clear, practical approach to pricing your products or services.
What you'll learn:
How to calculate your true costs, including the hidden ones many business owners forget
The difference between cost-based, value-based, and market-based pricing, and when to use each
How to research competitor pricing without getting dragged into a race to the bottom
Simple pricing psychology tactics that influence buying decisions
How to build pricing tiers and bundles to appeal to a wider range of budgets
The most common pricing mistakes that quietly erode profit
When and how to raise your prices without losing customers
Who should attend:
This session is for startup founders, small and family business owners, freelancers, and anyone responsible for pricing decisions. Whether you are setting prices for the first time or reviewing prices that have not changed in years, this session will help you price with confidence. No finance background necessary.
About the presenter:
Matthew J Doyle is the Director of Capricorn Business Hub, responsible for the day-to-day leadership of the Hub and the growth of the region's startup and small business ecosystem. An entrepreneur. himself since the age of 15, Matthew brings a practical, hands-on approach to helping members navigate the real-world challenges of running and growing a business.
Event Details:
Date: Thursday, 24 September 2026
Time: 12:00pm – 1:00pm
Location: Capricorn Business Hub, 55a Denham Street, Rockhampton City
Cost: Free
Lunch: Light lunch provided
Spaces are limited, so register early to secure your seat.
Capricorn Business Hub is Proudly Funded by the Queensland Government.
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity
