How to Use Influencer Marketing to Drive Awareness & Sales

This webinar is for business leaders looking to drive business awareness and sales through influencer marketing. Hear from Aliza Freud, Founder & CEO of Shespeaks Inc., New York City, as she shares her experience working with global brands and early-stage businesses expanding into the US market. 

According to Forbes, influencer marketing spend in the US alone is projected to hit $15 billion in 2022, an increase from $8 billion in 2019. Everyone from diaper brands, to food companies, to financial services firms are using influencers to help grow their business. Why are marketers so excited about influencer marketing? Because influencers are successfully driving action both online and increasing foot traffic in-store. Influencers are reaching more consumers than ever. Importantly, influencers have credibility with their followers and are successfully building awareness & sales for brand and retail partners.

We will cover the following topics, and also have a Q&A for burning questions:

• How to effectively leverage influencers to drive impact for your brand/business.
  
• A "how-to guide" to ensure influencer marketing campaign success.
  
• How to Measure Campaign Success & deliver ROI.

Introducing Aliza Freud ( Founder & CEO of Shespeaks Inc.): Aliza's personal mission is to amplify women’s voices. As the founder and CEO of SheSpeaks Inc., Aliza has built the largest, most diverse community of female consumers and influencers in America with a network reach of more than 300 million shoppers per month and growing. Aliza is a champion for women’s voices across all media – digital, social, mobile, and now through her podcast, How She Does It. In SheSpeaks, Aliza has created a platform that inspires women to express their creativity, ideas and opinions and provides them endless opportunities to expand their own personal influence and in many cases, build their own profitable businesses doing so.

Introducing your host: Trena Blair is Founder/CEO, FD Global Connections: We are Australia's scaleup specialist supporting businesses to scale into the USA. As a boutique strategic advisory group, we are fully committed to your success. We ensure you are prepared for global expansion and are connected with our expansive USA network - East Coast to West Coast. Accelerate your International Expansion with Minimum Fuss with FD Global Connections.

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Note: this event will not be recorded. We prefer to offer a safe place for an open, confidential discussion. If you are unable to make it, pass the details onto a colleague who can share the learnings.