How to Use LinkedIn to Grow Income

Whether your income comes from trading, fundraising, or a mix of both, one thing is true:
people need to find you, trust you, and understand your value before they buy from you, fund you, or partner with you.

LinkedIn has quietly become one of the most effective platforms for making that happen.

In this one-hour free webinar, Michelle Benson will show how social enterprises can use LinkedIn strategically to increase visibility and attract the right attention - opening up income opportunities without salesy posts, cold messages, or constant posting.

This session is designed for small, busy teams who need LinkedIn to work - not become another job.

What the session will cover

This practical, high-value session will explore:

• Why LinkedIn now matters for sales, funding, and partnerships

• How social enterprises are being noticed by buyers, commissioners, funders and collaborators

• How to move away from chasing conversations and towards being found and approached

• What a simple, realistic digital income pipeline looks like - even with limited time, budget and resources

• Live Q&A and discussion throughout

What you’ll take away

By the end of the session, you’ll have:

• A clearer view of LinkedIn as an income and opportunity channel.

• Practical ideas you can adapt whether your focus is trading, fundraising, or both

• Confidence that you don’t need a big budget, big team, or daily posting to make progress

• A smarter way to support long-term income growth through trading, while still attracting funding where it helps seed growth

About the speaker

Michelle Benson runs a one-person business. She has no team, no ad spend and no agency support.

Yet in just two years, she has:

• Grown her LinkedIn audience from 9,000 to over 50,000 followers

• Generated 12+ million organic impressions

• Attracted 300,000+ engagements

• Received 3,000+ inbound messages from people asking to work with her

• Worked with organisations in 32 countries

These results were achieved while running and growing a business — not by spending hours on LinkedIn.

Michelle brings 30 years of fundraising experience, including time spent as both a fundraiser and a funder, and now helps social enterprises use LinkedIn to grow income, visibility and opportunity in a way that is realistic and sustainable.