How to write for brands
Event description
Up your pen game, get down with dialogue.
An often overlooked tool in the arsenal of designers, marketers and brand builders, writing has enjoyed a resurgence in recent years as more and more people recognise the value of verbal communication in the brands they create and grow.
Whether you’re crafting a new brand from scratch or reshaping an existing one, knowing how to capture its voice through the written word can be the difference between cutting through the noise or hitting the cutting room floor.
Full of practical advice and actionable take-aways, in this 2 hour online workshop you will learn how to...
Absorb
- Conduct research, master interviews and design workshops
Expel
- Process your findings into a solid brand strategy to base your writing on
Craft
- Practical tips, tricks and techniques for writing killer words in different tones, styles and personalities
Apply
- Fuse your verbal and visual to create your brand’s identity
Document
- Create guidelines and rules for your brand's narrative and messaging that others can follow
This workshop is suitable for:
- Brand Designers
- Marketers
- Copywriters
- Content producers
- Strategists
- Brand managers
- Business owners
- Project managers
A recording of the session will be made available to all those that sign up for 10 days after the event. There are special early bird tickets if you book before Sep 13th, tickets for students and group/studio ticket packages.
“Loved learning about the process, especially how to take findings from research and interviews and turn that into strategy and copy.”
“That was super engaging! Great to see real examples of writing and how they get used in brand applications.”
“Loved seeing how the writing and the design work can come together.”
“Really liked how you spoke about real world examples. Found it much more relevant to my particular type of work and situation.”
“Great delivery, content and overall vibe!”
Any questions, please let me know.
Hope to see you there.
Cheers, Richie