IAB Australia Discovery: AI & Search Summit Sydney 2027

Name: IAB Australia Discovery: AI & Search Summit Sydney 2027
Start: 2027-03-16T08:30:00+1100
End: 2027-03-16T12:00:00+1100
Location: NSW Teachers Federation

Tue, 16 Mar 2027, 8:30am - 12pm AEDT

NSW Teachers Federation

Surry Hills NSW, Australia

IAB Australia

1021 followers · Contact host

Description

The way people discover brands, information and media is still changing fast, reshaping the advertising and media ecosystem. Brands, agencies and publishers need to keep pace with these shifts and evolve their practices accordingly. In 2027, IAB Australia will once again bring the industry together for the Discovery: AI & Search Summit, a future-focused forum unpacking the changes transforming consumer behaviour, brand visibility and measurement.

From social and commerce-led discovery to the rapid acceleration of AI-generated and instant answers, the search landscape continues to evolve faster than ever. Curated by IAB's Future of Search and AI Working Groups, the conference will explore what this means for marketers, publishers, agencies and platforms, and how to build strategies that thrive in an AI-powered discovery ecosystem. This includes practical frameworks for optimising content and performance in an instant answer world, alongside insight into the emerging skills, tools and best practices shaping the next era of search.

If you are navigating AI-driven automation, rethinking measurement, or preparing your organisation for the future of discovery, this is the room to be in.

Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity

Host information

IAB Australia

1021 followers

Contact host

View profile

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

In the always-evolving and rapidly-changing digital advertising and technology ecosystem, IAB Australia is constantly moving forward and identifying how best the assist marketers and agencies involved in digital advertising by:

Demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives.
Ensuring the necessary standards and guidelines are in place to promote a trusted and transparent digital marketplace, reduce the friction within in the digital supply chain and to improve the online advertising experience for consumers, advertisers, and publishers.

Beyond the IAB’s continued focus on content and ad measurement, we focus on four additional areas of activity: digital ad effectiveness, data and data privacy; standards and guidelines; and improving the digital value chain.

To find out how you can benefit from membership and become involved in shaping the policy and growth of this industry, please follow the link below or email