IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

In the always-evolving and rapidly-changing digital advertising and technology ecosystem, IAB Australia is constantly moving forward and identifying how best the assist marketers and agencies involved in digital advertising by:

-Demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives.-Ensuring the necessary standards and guidelines are in place to promote a trusted and transparent digital marketplace, reduce the friction within in the digital supply chain and to improve the online advertising experience for consumers, advertisers, and publishers.

Beyond the IAB’s continued focus on content and ad measurement, we focus on four additional areas of activity: digital ad effectiveness, data and data privacy; standards and guidelines; and improving the digital value chain.

To find out how you can benefit from membership and become involved in shaping the policy and growth of this industry, please follow the link below or email

IAB Australia MeasureUp 2025

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