How to Speak the Language of the CFO and the Board

Ian Whittaker - How to speak the language of the CFO and the Board

Ian will be covering how advertisers and marketers can speak the language of the CGO (Chief Growth Officer) and Board to better persuade decision makers that advertising spend is an investment (and not a cost). It will provide tips and suggestions as to how key decision makers think, how to craft arguments around advertising to suit Boards' key priorities and to show advertisers and marketers what they need to do to make their arguments more effective.

Ian is a Media and Tech expert. Twice City AM Analyst of the Year. Shortlist BSME Business Columnist of the Year. Chair, Board Advisor in Media/Tech. Author The Bigger Picture and How To Speak The Language of the CFO. International speaker / podcaster. Ian authored the IPA's Marketing as an Investment paper in 2023.