(IGP: Cluster Connect) Lead Generation in Ag (Online Webinar)

Whether you're pitching a cutting-edge Agtech solution or building an early-stage startup, the key to converting interest into action lies in your ability to build relationships that matter.

In this practical and energising session, Georgia Stormont – Ag Sales Coach and host of Selling in the Paddock – will walk participants through how to generate leads with confidence and foster trust with decision-makers in the Ag industry.

We’ll explore simple strategies for building rapport (without the awkward small talk), understanding what really drives buying decisions in agriculture, and how to stand out in a competitive, relationship-driven market.

Expect straight-talking insights, relatable stories from the paddock, and actionable tools you can apply straight away – no cold calling scripts or fluff.