Impact and Integrity: How Marketers Can Drive Sustainable Change without Greenwashing

Marketers have an incredible responsibility when it comes to climate impact.

They are the most skilled at influencing and shaping perceptions and behaviours, which make their role essential in driving genuine sustainability initiatives.

Yet, many lack a clear understanding of how to communicate sustainability effectively.

As sustainability credentials become the norm across all industries, untrained marketers often inadvertently contribute to greenwashing, undermining progress, and eroding trust in genuine solutions.

This session is designed to help marketing professionals gain a deeper understanding of the critical importance of authentic sustainability communications in today's marketplace.

From understanding the true meaning of greenwashing, its impact on organisational credibility, to learning the best practices that elevate sustainability messaging to the highest standards, we will provide the keys to effective sustainability narratives.

This session will be held online in collaboration with James Bryce-Smith an expert in sustainability communications based in Europe. He will bring perspectives and shed a light on the European regulations regarding sustainability marketing, currently setting the benchmark for global standards.

Key takeaways

1. Understanding the pivotal role of marketers in driving genuine sustainability initiatives.

2. Gaining insights into the true meaning of greenwashing and its impact on organisational credibility and consumer trust.

3. Learning best practices for authentic sustainability communication

4. Discovering proven methodologies to elevate sustainability messaging to the highest standards.

Speakers

Julien Bertoli, Managing Director, G Transition

Julien launched G Transition, a marketing agency focused on sustainability in 2020. Since its inception, G Transition have been helping clean technology businesses and sustainable brands define their marketing strategy, implement impactful messaging and generate leads and sales across multiple channels. With a passion for building a greener future, Julien wants to partner with businesses who share the same values and help leaders on a mission to inspire change.

James Bryce-Smith, Founder, Magnetize

An international marketing leader with over 20 years experience, James established Magnetize in 2020. Magnetize is a sustainability communications agency with the mission to help B2B brands turn sustainability into a competitive advantage. Working with strategy and creative, the agency delivers sustainability marketing and reporting materials to enhance your brand and help you win market share. James holds an MBA with a specialization in sustainability from Copenhagen Business School.