TURNING YOUR ART INTO INCOME - Guillermo “Memo” Parra & Andres Shaq

4 PM | TURNING YOUR ART INTO INCOME - Guillermo "Memo" Parra & Andres Shaq

Overview: What does it take to turn creativity into currency?

Join Warner Latin’s Shaw & Memo for a candid, career-shaping conversation that pulls back the curtain on the business of music in 2025. Whether you're making beats in your bedroom or already moving units on streaming platforms, this session breaks down the real-world business mechanics behind building sustainable income from your art.

You'll learn how to identify key revenue streams, avoid common career traps, and develop the mindset and strategies that can carry your music from a personal project to a professional legacy. Expect hard-earned advice, actionable guidance, and plenty of Miami-specific gems rooted in the Latin and urban music industry.

From copyrights to cash flow, fanbase to finance—this masterclass is your blueprint.

Speakers:

Guillermo “Memo” Parra

Director, Artist Relations & Strategy – Warner Music Latina

Memo Parra is a music strategist known for his creative vision and global impact. At Warner Music Latina, he leads campaigns for artists like Danny Ocean, Elena Rose, Jesse & Joy, and Tokischa, crafting experiences that resonate deeply with fans. Previously at Universal Music, he worked on landmark projects with J Balvin, Feid, and Karol G—including the historic Mañana Será Bonito launch. His work spans innovative initiatives like The REFLEXA Sessions with Spotify, award-nominated songwriting projects, and immersive fan activations across six countries. With a background in lyric singing and communication sciences, Memo blends artistry and strategy to build careers with lasting cultural relevance.

Andres “Shaq”

VP, A&R – Warner Music Latina

Shaq is a seasoned music executive and cultural innovator with expertise in artist development, branding, and marketing. As VP of A&R at Warner Music Latina, he has been instrumental in launching and supporting artists like Blessd, Akapellah, SOG, and DJ Maff. A founding member of the renowned collective El Freaky, Shaq combines creative insight with business acumen, backed by a Master’s in Marketing. His work bridges the artistic and strategic, empowering artists to thrive across Latin music’s evolving landscape.