Influencer & UGC Marketing | Hawkesbury Tourism Webinar Series | Live Online Webinar

Influencer Marketing

Hawkesbury Tourism Webinar Series | Live Online Webinar

Presented by Hawkesbury Tourism Collaborative & Hawkesbury Women in Business

Could influencer marketing be the key to getting more visitors through your doors and putting your tourism business in front of thousands of potential customers?

Social media has transformed the way people discover destinations, plan experiences and decide where to spend their money. But how can tourism operators work with influencers and digital media platforms to reach the right audiences, build trust and turn online exposure into real business opportunities?

Join Carolaine Hartigan, Founder of Western Sydney Mums, for a practical webinar exploring the power of influencer marketing, content creation and digital communities in promoting tourism and hospitality businesses.

As a local mum, photographer and community advocate, Carolaine founded Western Sydney Mums seven years ago. What started as a local page has grown into the region's largest family media platform, connecting families with local destinations, experiences, events and businesses.

Today, Western Sydney Mums has an impressive digital footprint, including 230,000+ combined followers, more than 8 million monthly reach, 100,000 monthly website visitors and over 20,000 email subscribers.

Through authentic storytelling, trusted recommendations and strategic partnerships, Carolaine has built a platform that connects businesses with highly engaged audiences across Western Sydney.

What we'll cover

• Understanding influencer marketing: How influencers, content creators and trusted digital communities can help tourism businesses connect with new audiences.

• The power of authentic recommendations: Why audiences trust relatable content, genuine experiences and recommendations from people they follow.

• Reaching the right audience: How to identify influencers and digital platforms that align with your business, target customers and visitor experiences.

• Creating content that connects: What makes tourism, hospitality and destination content engaging, shareable and appealing to potential visitors.

• Working with influencers: Understanding collaboration opportunities, partnerships and how tourism operators can approach influencer marketing strategically.

• Turning visibility into visitors: How influencer campaigns and online exposure can support brand awareness, customer interest and business growth.

• Questions and discussion: An opportunity to ask questions and gain practical insights from Carolaine's experience building one of Western Sydney's most influential family media platforms.

Event details

Date: Wednesday, 4 November 2026
Time: 6:30pm – 7:30pm AEDT
Location: Online – Live Webinar
Guest Speaker: Carolaine Hartigan, Western Sydney Mums
Tickets: $20 per person

Who should attend?

This webinar is designed for accommodation providers, attractions, hospitality businesses, tour and experience operators, and anyone involved in the Hawkesbury tourism and visitor economy.

Whether you're curious about working with influencers, have previously collaborated with content creators or simply want to understand how digital communities can help promote your business, this session will provide valuable insights into the opportunities influencer marketing can offer.

Why attend?

For just $20, gain insights from the founder of a digital media platform reaching millions of people every month and discover how authentic storytelling, trusted recommendations and strategic collaborations can help tourism businesses attract attention and connect with potential visitors.

Western Sydney Mums works with brands, councils and local businesses to create content that families connect with and act on. Carolaine brings firsthand experience in building an engaged audience, creating meaningful partnerships and showcasing the destinations, experiences and businesses that make Western Sydney worth exploring.

Secure your ticket and discover how influencer marketing can help put your tourism business on the map.