FREE Information Session: The Engine Room, the Place Where Business Owners Get it Done

Sam Morris and Dr Kate De Jong have spent thirty years building businesses between them. Now they're opening a room where you can bring yours.

The Engine Room is a twice-monthly live working session where you stop talking about what needs doing and actually do it, with two experienced business builders beside you the whole time.

Come along to our free information session on Friday 18 September to see what it's all about and decide if it's right for you. No card, no catch, no obligation.

The Engine Room: FREE Information Session

Friday 18 September 2026 | 9:00am AWST | 11:00am AEST | Online via Zoom, 45 minutes

You know what you should be doing in your business. You just never get to it.

Perhaps it's the AI systems you've been meaning to set up, or the content you've been meaning to create and schedule, or the offer you've been meaning to package properly, or a process to systematically ask fir reviews. Maybe it's the thing that would free six hours a week, if you had three hours in a month to set it up.

None of it is hard, exactly. It just never becomes today's problem. Today's problem is the client, the quote, the invoice, the inbox.

That's what The Engine Room is designed to fix.

What is The Engine Room?

The Engine Room is a twice-monthly live working session on Zoom with Kate De Jong and Sam Morris, the hosts of the Thriving Business Podcast.

It is protected time, twice a month, that holds you accountable to working on your business instead of in it, with two experienced business builders in the room beside you,

Sam Morris and Dr Kate De Jong love looking under the hood of a business to see what's working and what isn't.
 

Sam spent her early career in the navy and has run an automotive business for twenty years since. Kate spent fifteen years as an engineer and has since helped hundreds of clients to start and grow thriving businesses.

Between us, we have a fairly literal view of what makes things move, and we are not afraid to roll up our sleeves and get into the grease. On a ship, the engine room sits below the deck. Everything the ship does depends on what happens down there.

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Businesses are the same. The website and the brand sit up top. What actually drives it is underneath: the offer, the pricing, the follow-up, the systems and processes.

When a business stalls, the problem is almost always below deck.

And an engine responds when someone opens it up, finding the part that isn't turning, and fixing that one first. That's where we work.

That's what the Engine Room room is. Twice a month, we get down there with you.rolling up their sleeves alongside you so things actually get done.

Each 90-minute session has two parts:

First 30 minutes: Strategy
You bring what's actually stuck. Together we work out why, and what to do about it. Between the two of us we cover the whole business, so we can find where the problem is genuinely living. Which is often not where it looks like it's living.

Second 60 minutes: Action
You take what you just decided and start building it, with Kate and Sam in the room and breakout rooms available whenever you need one of us to yourself. Sam takes the systems, numbers, pricing and capacity. Kate takes the marketing, positioning, offers and words. Both take the AI systems, depending on what you need.

Most programs give you the thinking and assume you'll do the building alone at 9pm. That assumption is where good businesses stall. The Engine Room is where the building actually happens.

Who is this for?

This is for you if:

• You've been in business a while and the thing works, you're just holding all of it

• You're pre-revenue and need guidance on what to do, and in what order, and just get it done

• The strategic work never quite reaches the top of the list

• You need time carved out and protected, and a room that expects something of you

• You want to know what's next and in what order, then be helped to do it

• You are a service-based business owner: consulting, coaching, allied health, therapy, professional services

This is not for you if you want it done for you, or you're looking for a quick fix. This is with you, not for you.

Come along as our guest first

This free information session is your chance to meet Kate and Sam, ask every question you have, understand exactly how The Engine Room works, and decide whether it's the right fit for you.

No card. No catch. No obligation.

If you decide to join, our founding member rate is $330/month, locked in permanently for anyone who joins by 20 September 2026.

Are you a pre-revenue new business? Apply for a scholarship, we have three spots available. Reach out to us direct.

From 21 September the price moves to $440/month for new members.

Come along and see if it's right for you. We can't wait to see you there!