InformED: Inside the School Buying Mindset

The InformED Webinar Series is a three-part program giving EdTech leaders the knowledge, practical tools, and insider perspectives needed to successfully navigate education procurement.

Supported by the City of Melbourne, this series doesn’t just explain how procurement works - it opens doors, builds connections, and gives you direct access to the experts shaping the decisions that matter.

Across K–12, higher education, and government funding, each webinar breaks down what actually drives purchasing in Australia’s education markets. You’ll walk away with actionable guidance, clearer pathways, and a stronger understanding of where your product fits — and how to position it for adoption and scale. This is also where Melbourne’s EdTech innovators come together, building the relationships and networks that fuel real growth.

Inside the School Buying Mindset - How K12 Really Evaluates EdTech

Schools don’t just buy technology — they assess it, stress-test it, compare it, and look for the clearest path to impact.

If you want your EdTech solution in classrooms across Australia, you need to understand exactly how K–12 decision-making works behind the scenes.

This webinar brings you inside the school procurement process — from government frameworks and compliance expectations to the funding pathways that influence when decisions get made. You’ll learn what principals, ICT leads, and teaching teams actually look for, what slows adoption down, and what gives new tools a competitive edge.

This is where EdTech founders, product leads, and commercial teams get the practical knowledge and insider insights needed to break through the school purchasing maze. Supported by the City of Melbourne, you’ll also connect with fellow EdTech innovators and educators who are driving digital transformation across K–12.

In this session, you will:

- Understand the real factors schools use to evaluate new technology

- Navigate state frameworks, standards, risk considerations, and compliance

- Decode school funding pathways — and why timing is everything

- Define your ideal school customer to focus your sales and outreach

- Leave with a clearer route from pilot → purchase → multi-school adoption

School procurement is complex — but once you understand the process, your product becomes easier to buy, easier to adopt, and easier to scale.

About: City of Melbourne 

The City of Melbourne is committed to supporting Australian EdTech and aims to strengthen the local EdTech ecosystem by supporting initiatives designed to increase adoption of EdTech products and services

About: EduGrowth

EduGrowth is Australia’s education technology and innovation industry hub. Through connection and collaboration we accelerate Australia’s EdTech ecosystem globally.

We are connecting a community of education providers, industry participants and EdTech entrepreneurs committed to reimagining learning in the digital age. As education transitions to borderless digital delivery, our diverse ecosystem will impact the future of learning globally from Australia.

Our programs focus on developing the entire education technology and innovation sector. We have a range of services supporting EdTech companies at each stage of their journey, whilst also connecting education providers and industry participants into the broader ecosystem.