InformED; The Higher Ed Buyer

The InformED Webinar Series is a three-part program giving EdTech leaders the knowledge, practical tools, and insider perspectives needed to successfully navigate education procurement.

Supported by the City of Melbourne, this series doesn’t just explain how procurement works - it opens doors, builds connections, and gives you direct access to the experts shaping the decisions that matter.

Across K–12, higher education, and government funding, each webinar breaks down what actually drives purchasing in Australia’s education markets. You’ll walk away with actionable guidance, clearer pathways, and a stronger understanding of where your product fits — and how to position it for adoption and scale. This is also where Melbourne’s EdTech innovators come together, building the relationships and networks that fuel real growth.

The Higher Ed Buyer - Aligning Your EdTech for Institutional Success

Universities operate in a world of panels, compliance, governance, and cross-faculty decision-making. To break into higher education — and scale across a campus — EdTech companies need more than a great product. They need to understand how institutional procurement actually works.

This webinar demystifies the university procurement landscape, giving EdTech leaders a clear picture of how decisions are made, how value is assessed, and how pilots evolve into multi-year, multi-faculty partnerships. You’ll learn how to align your solution to institutional strategies in teaching, learning, digital capability, and student success — and how to position your product so it speaks directly to university priorities.

Supported by the City of Melbourne, this session connects EdTech innovators with sector experts who understand the inner workings of higher education — and what it takes to become a trusted partner.

In this session, you will:

- Understand university procurement structures, risk processes, and panels

- Learn what makes your value proposition land with higher education leaders

- Discover how universities assess impact, alignment, and long-term fit

- Explore how to leverage strategic pilots that lead to campus-wide expansion

- Walk away with practical guidance to strengthen your HE sales strategy

Universities are high-value, long-term customers — but only if you can cut through the complexity.

About: City of Melbourne 

The City of Melbourne is committed to supporting Australian EdTech and aims to strengthen the local EdTech ecosystem by supporting initiatives designed to increase adoption of EdTech products and services

About: EduGrowth

EduGrowth is Australia’s education technology and innovation industry hub. Through connection and collaboration we accelerate Australia’s EdTech ecosystem globally.

We are connecting a community of education providers, industry participants and EdTech entrepreneurs committed to reimagining learning in the digital age. As education transitions to borderless digital delivery, our diverse ecosystem will impact the future of learning globally from Australia.

Our programs focus on developing the entire education technology and innovation sector. We have a range of services supporting EdTech companies at each stage of their journey, whilst also connecting education providers and industry participants into the broader ecosystem.