Is your message getting through?

Insights to Literacy for Communications and Marketing

As communications and marketing professionals, words are our bread and butter. From policies and white papers
to press releases and social posts, we pick them, polish them, and push them out into the world.

But do they reach the people who need them?

44% of Australian adults have low literacy, and struggle with a range of everyday reading tasks.
Your carefully honed messages may be completely out of reach for nearly half the Aussie population.

When: Thursday, 14 November 2024

Where: Online via Zoom

Time: 2:00 pm - 4:00 pm Melbourne time

Cost: $150 + gst

Suitable for

Professionals and volunteers working in

• communications
• marketing
• journalism and content creation
• community development
• stakeholder engagement.

Learning objectives

Participants will learn about

• literacy in Australia, and what that means for your message
• a range of accessible formats to reach people with low literacy
• how Easy English can help you connect with hard-to-reach audiences
• tips to make your communication more accessible.

This workshop is limited to 25 participants.

Not sure if this training is right for you?

Find out more about Access Easy English and browse examples of our work at https://accesseasyenglish.com.au

Or Call Cathy Basterfield on 0466 579 855 or email cathy@accesseasyenglish.com.au

Bookings

Confirm your registration and pay with a Credit Card using the Humanitix 'Get tickets' tab

or

Request an invoice for Accounts Payable. Email cathy@accesseasyenglish.com.au

Access Easy English is owned by Cathy Basterfield.

Cathy is a trained Speech Pathologist, with more than 35 years’ experience.

She has a national and international reputation in the development of Easy English.

Cathy is acknowledged by her peers as a highly experienced practitioner in the field of Easy English.

She is recognised as being at the forefront of the development of Easy English in Australia, being one of the first practitioners in this specialist field nearly 20 years ago. This includes the development of quality standards and benchmarks for Easy English and writing the first guidelines for writing Easy English. This is still the basis of quality Easy English.

Cathy is a published author and is invited to present at conferences on this subject matter regularly.

See more at www.accesseasyenglish.com.au

Cathy’s co-presenter for this webinar is Jodie van de Wetering. Jodie was an ABC reporter and broadcaster for 13 years, including work for The Queensland Country Hour and regional postings across Queensland and New South Wales. They are also experienced in corporate communications in the disability sector, supporting agencies’ communication with service users, stakeholders, funding partners and the broader public. As a specialist content writer with Access Easy English they create accessible resources so everybody, of all backgrounds and abilities, has access to information they need to be informed, safe and empowered.

Insights to Literacy for Communications and Marketing Webinar

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