Insights to Literacy for Communications and Marketing webinar

Is your message getting through?  

Insights to Literacy for Communications and Marketing.

As communications and marketing professionals, words are our bread and butter. From policies and white papers to press releases and social posts, we pick them, polish them, and push them out into the world.

But do they reach the people who need them?

44% of Australian adults have low literacy, and struggle with a range of everyday reading tasks. 
Your carefully honed messages may be completely out of reach for nearly half the Australian adult population.

When:    Wednesday, 12 November 2025

Where:   Online via Zoom

Time:     11:00 am - 1:00 pm Melbourne time (AEDT Australian Eastern Daylight Time)

Cost:      $150 + gst

Suitable for

Professionals and volunteers working in

• communications

• marketing

• journalism and content creation

• website and social media creation

• community development

• stakeholder engagement.
  
  

Learning objectives

Participants will learn about

• literacy in Australia, and what that means for your message
• a range of accessible formats to reach people with low literacy
• how Easy English can help you connect with hard-to-reach audiences
• tips to make your communication more accessible.

This workshop is limited to 25 participants.

Not sure if this training is right for you?

Find out more about Access Easy English and browse examples of our work at https://accesseasyenglish.com.au and www.readee.com.au

Or Call Cathy Basterfield on 0466 579 855 or email cathy@accesseasyenglish.com.au 

Bookings

Confirm your registration and pay with a Credit Card using the Humanitix 'Get tickets' tab

or

Request an invoice for Accounts Payable. Email cathy@accesseasyenglish.com.au

Access Easy English is owned by Cathy Basterfield.

Cathy is a trained speech pathologist, with nearly 40 years’ experience working with people with multiple and complex communication needs.

She has a national and international reputation in the development of Easy English.

She is recognised as a pioneer in the development of Easy English in Australia and internationally, being the first practitioner in this specialist field 20 years ago. This includes the development of quality standards and benchmarks for Easy English and writing the first and all subsequent guidelines for writing Easy English.  This is still the basis of quality Easy English. Cathy was involved in discussions on the Technical Standard 37 for Plain Language which preceded the preceded the first of the series of Plain Language ISO’s released in late 2023.

Cathy is a published author, invited plenary speaker and presents at national and international conferences on this subject matter regularly.

Cathy was awarded a Victorian Government Ethel Temby scholarship for an investigative study into international trends and accreditation for Easy English writing and publications in 2011. Cathy is a published author, an invited plenary speaker and a regular presenter at many other conferences on this subject matter.

Cathy and her team are recognised for their Easy English work with multiple national and international awards:

• International Zero Project Shortlist for 2023. Invitation to rpsent our work at the UN.

• International Global Award 2022 – Most Outstanding Communicator for People with Disability in the World

• Australian National Enablement Award 2022 - Most Outstanding Communicator in the NDIS Sector

• APAC Insider Small Business Award 2022 for our Easy English training

• Victorian Chamber of Commerce and Industry (VCCI ) – COVIDSafe Business Community Award Finalist 2022. For our pro bono COVID19 content development.

See more at www.accesseasyenglish.com.au  

Your presenter for this webinar is Jodie van de Wetering.  Jodie was an ABC reporter and broadcaster for 13 years, including work for The Queensland Country Hour and regional postings across Queensland and New South Wales.  They are also experienced in corporate communications in the disability sector, supporting agencies’ communication with service users, stakeholders, funding partners and the broader public. As a specialist content writer with Access Easy English they create accessible resources so everybody, of all backgrounds and abilities, has access to information they need to be informed, safe and empowered.