Instagram Reels 101: How to Create Scroll-Stopping Reels for Your Business

101: How to Create Scroll-Stopping Reels for Your Business

If you're not using Reels to market your business—you're missing out on one of the most effective tools for social media growth. Reels are a powerful way to boost visibility, build trust with your audience, and attract new customers with authentic, engaging content.

Whether you’ve never created a Reel before or just want to improve your approach, this beginner-friendly workshop will show you how to harness the full potential of Reels for your business.

In this hands-on, practical session, you’ll learn:

✅ The do’s and don’ts of using Reels for business marketing
✅ How to craft a strong hook that captures attention in the first few seconds
✅ Where to find trending audio—and how to use it to your advantage
✅ The best-performing content types (and why they work)
✅ Simple editing tools that save time and make your Reels stand out

By the end of the session, you'll have the confidence and knowledge to start creating Reels that resonate, engage, and convert.

🎥 Perfect for small business owners, startups, and marketers looking to grow on Instagram—no prior video experience needed!

This workshop is presented as part of the Digital Solutions Program.
Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.