Introduction to Google Ads

Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Harness the power of search and optimise your online advertising efforts for maximum impact with Google Ads. As one of the most widely used advertising platforms, Google Ads helps businesses get found more easily in search results and expand their reach to potential customers actively looking for similar products and services.

In this workshop you will go through the Google Ads process from campaign setup to targeted ad creation.

For this workshop you will need to:

• Bring a laptop
• Create a Google Ads account

This topic covers:

• Understanding the Google Ads platform
• Setting up effective ad campaigns with various targeting options
• Ad creation techniques for compelling and engaging content
• Bidding strategies to optimise campaign performance

This workshop is ideal for business owners looking to harness the advertising potential of Google Ads.

The facilitator of this topic, The Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights, compelling storytelling and the latest trends and tools, they specialise in developing impactful campaigns that foster brand awareness, drive engagement and deliver tangible results.

Important booking information

If this is your first workshop with us or you have any queries, check out our Online Workshops Guide & FAQs or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.