Introduction to Google Ads - Online

Harnessing the power of Google Ads can be a game-changer for your business. In this workshop we'll delve into the fundamentals of Google Ads, shedding light on how it can be a pivotal tool for your business.

You will learn how Google Ads can reach and engage with your target audiences, driving conversions, and amplifying your brand's online presence. Understanding the strategic significance of Google Ads will equip you with the insights needed to leverage its potential for your business's success.

In the workshop you will be shown the process of how to set up an account, the different campaign types and how to create a campaign tailored to your business objectives.

Additionally, we'll provide a comprehensive introduction to keyword research, arming you with the tools and techniques necessary to select the right keywords that resonate with your target audience, ensuring maximum impact for your campaigns.

This workshop will cover:

• Overview of Google Ads and its role in digital marketing.
• Setting Up a Google Ads Account
• Step-by-step guide to creating a Google Ads account.
• Best practices for account structure to maximise campaign effectiveness.
• Detailed explanation of different campaign types: Search, Display, Video, and Shopping.
• The importance of keyword research in Google Ads success.
• Demonstration of keyword research tools (e.g., Google Keyword Planner).

This is an interactive workshop with live demonstrations, regular intervals for Q&A and real life case studies.

If you are considering Google advertising for your business this workshop is not to be missed.

Duration: 2 hours

Presented by Steele Walster

Steele Walster is a highly experienced Google Ads consultant and the founder of a successful digital marketing agency in Perth City. With over a decade of experience in the industry, Steele has made a name for himself by helping small business owners across various industries achieve their online marketing goals. His expertise in Google Ads has been instrumental in driving growth for his clients, and his unique approach combines data-driven strategies with a deep understanding of consumer behavior.

Before establishing his digital marketing agency, Steele played a crucial role in expanding ALDI to Western Australia as part of the operations team. This experience gave him valuable insights into the retail industry and the importance of effective marketing in driving growth. Before that, Steele served as an army officer, developing strong leadership skills, discipline, and dedication.

Steele is passionate about sharing his knowledge and expertise with others. He regularly provides coaching and mentorship to small business owners. His ability to navigate the complexities of digital marketing has helped numerous businesses achieve their full potential. 

This workshop is presented as part of the Digital Solutions Program.