Introduction to Google Business

Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Having a strong online presence is essential for business success and a major component of this is making your business easy to find via search.

This workshop will guide you through the process of setting up and optimising a Google Business Profile to provide essential information to potential customers – in particular for businesses with a physical location as local search is a powerful discovery tool.

In this session, you will learn how to stand out on Google, Google Maps and G discover strategies you need to improve your local search visibility and reach customers actively seeking products and services in your area.

This topic covers:

• Optimising your Google Business Profile to showcase your business's vital information
• Effective strategies to improve your local search visibility
• Leveraging customer reviews and feedback
• Utilising free Google Business tools

This workshop is ideal for business owners looking to use Google Business to get found online.

The facilitator of this topic, McNaught Media is a boutique marketing agency offering social media marketing, branding, design, website, copywriting and public relations management. Creative Director Kasia McNaught understands the marketing challenges small businesses face, with more than 16 years experience providing specialist marketing and business advice.

Important booking information

Got a query? Check our Workshop Frequently Asked Questions or get in touch with us at workshops@smallbusiness.wa.gov.au. 

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.