Introduction to Instagram

Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

With over a billion active users, Instagram is a powerful marketing tool for your business, providing a unique space to create meaningful connections with your customers.

This workshop will equip you with the knowledge and skills required to navigate the intricacies of Instagram marketing effectively. Starting from the ground up, you will be guided through the process of setting up a compelling Instagram profile that represents your brand's identity and resonates with your target audience.

Content creation is at the heart of successful Instagram marketing. In this session, we will deep dive into how to curate visually appealing grids, use hashtags, understand metrics, write engaging captions and design stories to connect with your followers. You will also learn the importance of finding your brand voice to build authenticity and speak with your audience at a personal level. This workshop will contain hands-on exercises, real-life case studies and practical tips and recommendations to help your business get found on Instagram. 

For this workshop you will need to:

• Bring a laptop or mobile phone with the Instagram desktop or mobile app installed
• Sign up for an Instagram account
  

This topic covers:

• Creating an impactful Instagram profile that resonates with your target audience
• Develop a content strategy that captivates followers and fosters genuine engagement
• Understanding Instagram analytics to gain valuable insights and optimise your marketing approach
• Creative ways to leverage Instagram reels for engaging video content and explore topic ideas to implement effectively
• How to build authentic connections to create a loyal and supportive Instagram community

This workshop is ideal for business owners looking to build their brand on Instagram. 

The facilitator of this topic, McNaught Media is a boutique marketing agency offering social media marketing, branding, design, website, copywriting and public relations management. Creative Director Kasia McNaught understands the marketing challenges small businesses face, with more than 16 years experience providing specialist marketing and business advice.

Important booking information

Got a query? Check our Workshop Frequently Asked Questions or get in touch with us at workshops@smallbusiness.wa.gov.au. 

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.