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Introduction to neuromarketing and real life application

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Insight Academy
Melbourne VIC, Australia
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Mon, 7 Jul, 1pm - 2pm AEST

Event description

Why do some messages stick while others fall flat? Because they speak to the brain that decides.

In this eye-opening workshop, we’ll explore the psychology behind persuasion and the neuroscience of communication. You'll learn:

  • Why emotions drive most decisions — and how to speak to them

  • How to engage System 1 (the brain’s fast, intuitive side)

  • Why context matters more than content

  • How common biases like anchoring and loss aversion shape decisions

  • Why storytelling beats facts, every time

  • How the 7 Deadly Sins can inspire powerful emotional messaging

  • What makes communication resonate, not just convince

This is NeuroMarketing in action , perfect for marketers, entrepreneurs, public speakers, salespeople, job seekers, or anyone who wants to influence with more impact.

Whether you’re launching a brand, leading a team, or just want to communicate with more clarity and connection, this session will change how you think about thinking.

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Insight Academy
Melbourne VIC, Australia
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