Introduction to Positive Impact Marketing

Triple the Insight, Triple the Impact Exclusive Taster Classes Tailored for Modern Marketers.

These 30-minute free hands-on workshops are taster classes based on principles we teach on our 8-week digital marketing certification for professionals.

At Alt Marketing School, we are committed to exploring different points of view, experimenting with new ideas, embracing being beginners, and connecting with purpose. Dive deep into the realms of marketing with two precisely curated taster classes. Whether you're keen on auditing and optimising your marketing systems or want to imbibe the transformative power of positive impact marketing, we've got you covered.

Introduction to Psychology-Driven Personas

📅 When: 4pm, Wednesday, 20th

Unlock the secrets of building better persona:

• Common building blocks of personas
• How to define personas effectively
• How to fine-tune your messaging with a simple technique

Positive Impact Marketing Fundamentals

📅 When: 4pm, Thursday, 21st

Embrace marketing that makes a difference:

• Master the art of storytelling to inspire and entertain.
• Lead with purpose, motivating and relating.
• Facilitate to amplify and connect.
• Stand out as an expert who teaches and recommends.

How to Audit Your Marketing Impact

📅 When: 4pm, Monday 25th

Unlock the secrets of marketing efficiency:

• Pinpoint core tasks.
• Set decisive benchmarks.
• Evaluate real-world impact.
• Prioritize for paramount ROI.

Why attend?

✅ Gain actionable insights to refine and optimise your marketing strategies.
✅ Immerse in bite-sized yet deeply insightful 30-minute sessions.
✅ Interact with industry leaders and peers to exchange transformative ideas.

About your teacher

Fab Giovanetti is an award-winning author, entrepreneur and marketing consultant helping busy professionals reclaim their time. She is the CEO and head teacher of Alt Marketing School, supporting people making a positive impact through their marketing.

Featured in The Next Web, Business Insider, Forbes among others, through her community and her online consulting, she touched over 100,000 people from all over the world - she is a keen speaker, writer, and published author, as well as guest lecturer across the UK.

❤️Testimonials from marketing pros that came before you:

• "Fab has a beautiful way of teaching, lots of jokes and humour. Excellent!! Excellent supporting material, practical examples, and captures the class very well."
• She is a real professional and gave us tasks in groups, helped us think about marketing and felt good to begin touching and entering the world of equals. Thank you very much.“
• "It was such a valuable lesson. The idea behind better marketing practices and how to create a strategy according to the tools Fab showed us."
• My head was filled with food for thought as I went through the lesson with her. She was energetic and stimulating. “
• "Very passionate. Engaged us during the entire lesson."
• "Her lesson was very entertaining and light-hearted. Fab managed to get the information across in a fun way."
• "Fab is energetic, insightful, easy to understand, and positive energy. It was a great lesson."
• "Fab was incredible! I earned many storytelling tools and techniques, she teaches well, and she's lovely."

About our workshops

How will this event run? Will I need to share my video or audio?
The event will run on Airmeet and you'll be able to interact in the chat as well as complete exercises throughout the session. You'll also be able to access a short networking session before class to discuss the topic of the day with fellow attendees.

It is an interactive session, and spots are extremely limited, so we encourage you to come in and join us live for the best experience.

Will there be a replay?
The free live workshop runs in very small groups - to maximise the class experience and ensure live students get the most out of the session, we currently offer replays after 24 hours (we'll send you a link after the event if you need to leave early).

Why learn from us at Alt Marketing School?
Market to hearts, not brains. We are a marketing school offering a 8-week digital marketing certification for professionals who want to do marketing differently and our self-paced course library.