Investing for Impact Through Crowdfunding with Eve Picker

Join Eve Picker, the CEO and founder of Small Change, to hear about her journey from architect and developer to fintech pioneer. Picker built Small Change, a real estate crowdfunding platform, with a clear purpose: to disrupt the inequitable culture of real estate investment. Her platform boasts significant impact statistics—57 percent of the developers who have listed offerings on Small Change are minority and/or women, 74 percent have an affordable housing component, all propelled by “The Small Change Index,” the secret sauce of Small Change. Learn about this powerful community capital tool, where everyone 18 or older can invest in the projects and places they love.

Eve Picker is the founder and CEO of Small Change, a real estate equity crowdfunding platform. We raise funds for meaningful real estate projects building better cities everywhere. Through Small Change, Eve has created a fluid and compliant platform that brings impact investment opportunities to everyone who cares about cities and wants to make change. 

Eve’s past led her directly to Small Change. Her background as an architect, city planner, urban designer, real estate developer, community development strategist, publisher, and all-around instigator gives her a rich understanding of how cities work, how urban neighborhoods can be revitalized, what policies are needed to do it, and the unique marketing that creates the buzz needed for regeneration. 

Amongst her many urban (ad)ventures, she’s developed a dozen buildings in blighted neighborhoods, founded a non-profit, cityLAB, built Pittsburgh’s first tiny house and first downtown lofts, organized a speaker series, launched a Pittsburgh e-zine called Pop City, and established downtown Pittsburgh’s first co-working space. She also co-founded Pittsburgh’s wildly successful Open Streets program and now hosts a weekly podcast series called RethinkRealEstateForGood.co. 

Some honors she's proud of include Small Change ranking as one of 7 top Real Estate Crowdfunding Platforms of 2020 by US News, nabbing Top Innovator in the “Capital” category by HIVE, her tenure as a Fellow at the Rockefeller Foundation’s Bellagio Center Residency Program and recent participation in Village Capital’s FinHealth US 2021, an accelerator program for early-stage startups. 

All of these experiences have led Eve to become one of the foremost thinkers on urban change.