Is it viable to specialise in Australia?: Lunchtime Learning by DBC

Is it viable to specialise in Australia?

An Australian perspective on a global phenomenon.

Presentation: Thursday 30 March 1 - 2 pm Australian EST (then on-demand + Q+A discussion in a slack channel)

Business strategists argue specialisation is the logical progression of a mature business.
They argue the move from being a generalist to a specialist is the natural life of a design studio. 

And why not? 

Specialisation is everywhere … when we have a specific need we choose a dermatologist over a GP; an orthodontist over a dentist; and even an artisan sourdough bakery over a supermarket shelf. Isn’t it common sense clients would hunt down a specialist for their design needs?

Blair Enns, of Win Without Pitching fame has long argued for specialisation. Over the past decade, touring the world (including Australia), he’s built a strong argument for creatives to specialise. Specialists become subject-matter experts and that commands higher fees.

Problem is, Blair’s game is in a different playing field to most of us. 

Snapshot of Sunday March 5 2023: the population of the United States of America is 336 million people. Australia’s population is 26,288,282 — that’s 
0.8% of the American population … a lot less clients across every client sector.

So population is a challenge, but that said, could Australian designers specialise?
Is specialisation viable in Australia?

March 30 we’re deep diving into design specialisation in Australia. We’re discussing the pros and the cons, and we’re sharing case studies of what works and what doesn’t, across different studios and client sectors.

Hope you can join us, either live, or to watch the presentation on demand at a time that suits you best.

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Here’s what designers said about our last Lunchtime Learning…

‘I just wanted to say thank-you for the lunchtime presentation today. It was super useful and timely. I'm sure you hear it all the time but we really appreciated seeing dollar figures and real examples. It shone light on issues that we suspected and gave us some really pragmatic and valuable pathways forward. Thanks again - I think you've already helped us out.’  Sam Wearne - Studio ChenChen  

Thanks for the talk and presentation today Greg, very enlightening.  
Bryn Morgan - IN2 

Great webinar, thanks! S

Thanks for the webinar – very interesting stuff!  
Jessica Richings Operations Manager, Block Branding 

Thanks for the truly useful presentation!  
Alejandro Molano, Design Manager Monkey Media Enterprises  

Thanks Greg, found that really useful - time to up my rates I think!  
Chris Thomas, Creative Director / Founder   Founded by Design™  

Thank you! That was such a great talk on pricing, budgets and different frameworks of thinking about it all. I got so much out of it  
Jack O’Sullivan,  sidebyside.studio  

Thank you so much for the session! … for a sole operator, this was very helpful and inspiring.  
Natalie Ex  

Thanks for the lunchtime Pricing chat! Some great stuff as usual.  
Craig Devitt, Hundredweight