It’s Not Just What You Say: It’s How You Say It and When You Say It

Webinar: It’s Not Just What You Say—It’s How You Say It and When You Say It  

Why messaging, timing and tone drive donor action.

Overview: This session explores emotional connection, timing, and repetition, the AIDA (Attention, Interest, Desire, Action) model and how it applies to fundraising.

I’ll discuss how to balance brand-building with activation, structure multi-touchpoint campaigns, and craft messages that connect, convert, and sustain donor relationships. 

Key Takeaways for Attendees 

• Apply the AIDA model to structure donor acquisition, engagement, and retention

• Understand why repetition matters — and how emotional resonance drives memory and action

• Apply the 60/40 rule to balance brand-building and donor activation

• Structure multi-touchpoint campaigns that build momentum and deepen engagement

• Audit your messaging mix for tone, timing, and emotional impact

• Use storytelling to build trust, inspire action, and prime future giving
  

The webinar will run for 30 minutes, with additional time for questions.