Killer Fundraising Offers - With Love
Event description
After your list, your offer – or what you ask your donor to donate to – is the next most important part of your appeal or campaign. Yet so many charities present their asks to donors in an uninspiring, abstract or utterly baffling way... which means you’re missing out on precious dollars to fund your work.
No matter what your cause or how unsexy you believe it is, there will be a compelling way to present your offer to attract donors’ attention and dollars. Come along and discover:
• What makes good and bad fundraising offers - and why (so you can explain to your manager why your current asks are failing)
• A quick and dirty technique to get to the heartstrings of your offer (no matter how unsexy your cause is)
• Tons of practical real-world examples that pull in donor emotions, values and benefits
This session is great for charity fundraising staff who struggle to articulate what they're raising money for - especially if your cause is hard to explain or is not traditionally attractive.
Presenter Profile
JUNE STEWARD
June is a fundraising consultant and copywriter at June’s Fundraising
Letter. She helps non-profits raise millions of dollars in individual
giving and each year writes hundreds of thousands of words in charity
stories and donor love. Her consultancy specialises in charity direct
marketing, fundraising strategy and training.