Killer Fundraising Offers - With Love (July 2024)

After your list, your offer – or what you ask your donor to donate to – is the next most important part of your appeal or campaign. Yet so many charities present their asks to donors in an uninspiring, abstract or utterly baffling way... which means you’re missing out on precious dollars to fund your work.

No matter what your cause or how unsexy you believe it is, there will be a compelling way to present your offer to attract donors’ attention and dollars. Come along and discover:

• What makes good and bad fundraising offers - and why (so you can explain to your manager why your current asks are failing)
• A quick and dirty technique to get to the heartstrings of your offer (no matter how unsexy your cause is)
• Tons of practical real-world examples that pull in donor emotions, values and benefits

This session is great for charity fundraising staff who struggle to articulate what they're raising money for - especially if your cause is hard to explain or is not traditionally attractive.

Full participation in Killer Fundraising Offers - With Love is applicable for 1.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Presenter Profile

JUNE STEWARD

June is a fundraising consultant and copywriter at June’s Fundraising Letter. She helps non-profits raise millions of dollars in individual giving and each year writes hundreds of thousands of words in charity stories and donor love. Her consultancy specialises in charity direct marketing, fundraising strategy and training.