KiwiSaaS: Marketing Your Tech Business to Your Runway

Every startup runway is different and your marketing should be too. In this practical webinar, we’ll map the GTM moves that fit each stage of a tech company’s journey: what to spend (and what not to), how to measure what’s working, and how to align ambition with cash in the bank.

This session is facilitated by Christelle Blanchet‑Aissaoui, a certified Revenue Architect with 25+ years’ international experience helping Kiwi SaaS scale globally, and Tim Nichols, a GTM strategist with 25 years across four continents who’s led marketing from startup through IPO.

What you’ll learn:

• Step-by-step GTM: validation, priorities, channels and team building

• Budgeting to your runway: where to invest now vs. later, with benchmarks and trade-offs

• Proving it works: simple metrics, feedback loops, and dashboards that guide decisions

• Aligning GTM and finance: pacing experiments, resourcing, and scenario planning

About Proxi:
Proxi provides fractional go-to-market leadership to NZ’s fastest-growing tech companies ($1M–$15M ARR), delivering expertise in marketing strategy, sales enablement, and customer success. Over seven years they’ve partnered with 100+ companies, including Portainer, Easy Crypto, and Optimal Workshop, helping raise $75M+ while building durable GTM capability. Learn more at proxi.co.nz.

Who should attend?
Founders, marketing, and revenue leaders aligning GTM with limited runway or preparing for the next raise. Register now to right-size your marketing, prove traction, and extend your runway.