KiwiSaaS: Thought Leader Playbook for B2B SaaS Growth

Brand-led campaigns don’t build trust - people do! James Lloyd, Head of Strategy and Performance at Atlas Digital shares the Thought Leaders Playbook powering high-performing B2B campaigns. Learn why founder and executive-led content outperforms brand ads, how to structure narratives that convert and the technical checklist to launch, optimise and scale with confidence. This session is followed by an exclusive 10 minute Q&A for KiwiSaaS members.

What you’ll learn:

• Why thought leader campaigns win

• How to design your playbook: picking the right voices, narrative pillars, formats and CTAs

• Technical setup: campaign structure, whitelisting, tagging and retargeting.

Who should attend?
Founders, CMOs and demand gen leaders at companies looking to turn executive voices into a repeatable growth channel. Register now to get the playbook, checklist and confidences to scale thought leader campaigns.