The HealthTech Activator’s (HTA) next Know Your Customer and your Market workshop takes place on Wednesday 20 August 2025.   

A lack of robust market validation is one of the most common weaknesses of healthtech businesses searching for investment. It can lead you to make the wrong product for the wrong customer and cause you to miss valuable opportunities.

This workshop will help you:

Reframe an offering from a product- or technology-centric perspective to a customer-centric perspective
Create a Job-To-Be-Done customer motivation canvas
Create a value proposition shaped around customer problems and challenges
Create a set of customer attribute assumptions to be validated
Manage data collection for validation

The workshop is aimed at early-stage and in-market healthtech companies. The content is aimed at businesses planning to grow or accelerate their sales after launch.

The workshop is facilitated by Dan Hansen, Director of consulting firm Apagie, and CEO of Avert Group, a US focussed healthtech business. Dan uses cross-industry and first-hand experience to give companies the right processes for successfully commercialising and growing their health technology products and services.

Event details: 

Workshop, Wednesday 20 August, 9am – 4.30pm: morning and afternoon sessions with lunch and tea included

Post-workshop: optional follow up discussion with the workshop facilitators

Cost: $50 (incl. GST and booking fee)

Attendance is limited to eight companies, with a maximum two attendees per company

To confirm your place please register no later than Wednesday 13 August 2025.  

About the presenter:

Dan Hansen

Dan Hansen, Apagie, Managing Director

Dan Hansen has over 25 years’ experience in management, sales, and commercial strategy. He’s held senior management and board roles in NZ, the UK, and the US and has first-hand commercial experience in over 35 countries, with many of the world’s most recognised companies. Dan switched from engineering to the technology sector in the early 1990s. He then founded business sales advisory firm MSM in 2009, which was later acquired by PwC. 

Dan has significant experience in many B2B sectors including manufacturing, engineering, technology, and food and beverage production. His experience includes growing multi-million-dollar businesses in international markets, setting up multi-national distribution channels and teams, acquisitions, company restructures, and managing intellectual property. Dan holds numerous advisory and board roles. 

Know Your Customer, Know Your Market Workshop - HealthTech Activator | 20 August

Choose your tickets

General Admission ticket