Launch of the Critical Info Platform

82% people believe their families don’t understand their end of life wishes.*

Let’s change that for good.

Griefline, the Australian Funeral Directors Association and Meaningful Ageing Australia – just a few of the leading organisations that recognised early on the game-changing impact of Critical Info.

Critical Info is a certified social enterprise designed to help Australians securely plan, store, and share their end-of-life wishes—so when the time comes, their loved ones and care providers have everything they need, all in one place.

For too long, Australians have lacked an independent and secure way to take control of how life ends. Critical Info changes that.

Be part of this milestone moment. Join our partners and industry leaders, and explore how Critical Info is set to transform end-of-life planning for individuals, families and organisations like yours.

• Bernadine Geary, the Acting CEO of Frankston Business Collective will MC the event.

• Xanthe Rivett, Leadership Team, Frankston Social Enterprise and Innovation Hub shall officially launch the platform.

• Leading expert Greg Russo of Greg Russo Law Pty Ltd, a specialist in Wills and Estates Law in Victoria shall provide insight to the importance of end-of-life planning

• There will be a special performance by singer Olivia de Sousa.

This is a defining moment for the industry. Be there from the start.

This event is proudly presented by Critical Info.

Supported by Frankston Arts Centre, Frankston Business Collective and Frankston Social Enterprise and Innovation Hub.

Reserve Your Spot Today!

All the best, Catherine 

Catherine Ashton, Founder and CEO

*Australian Funeral Industry State of the Nation 2021: Bare Funeral