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LBD Group Exclusive Breakfast Event

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Event description

The LBD Group is proud to present our Exclusive Breakfast Event.

Join us at The Treehouse, North Sydney for a delicious breakfast and inspiration from two fabulous speakers.

Joining us will be: 

Chalimah Jeanne, the founder of Organic Merchant and Fiona de Jong of Aus Trade, two very different journeys but similar stories of challenge, resilience, and balance across their professional and personal journeys. 

Hear how they have thrived whilst managing challenging environments, difficult conversations, building relationships and strengthening personal resilience alongside their growing families.  

  • Taking business ideas from concept to delivery, 
  • Bootstrapping through to executive leadership and building investments
  • Planning for growth cycles and knowing when to take calculated risks
  • Navigating a professional journey amongst challenging environments 
  • Trusting your business instinct and owning female prowess 
  • Networking with your LBD besties and 
  • Meeting new guests, sharing and learning 
  • Be inspired, be heard and feel supported 


Chalimah Jeanne is a Naturopath and Founder of award-winning premium wellness brand Organic Merchant. With a childhood spent in remote Western Australia, she fell in love with the free and wild spirit that the land offers up. It was a natural step for her to study horticulture which then led her to naturopathy.

After many years formulating tea blends for critically ill patients, Chalimah was able to combine her love for plants and the healing powers of herbs and craft the perfect balance of great taste and high functionality. This love can be found - and tasted - in each blend of Organic Merchant tea leading to numerous blind-tasting awards over the years including Gold for Best Herbal Tea and Best Non-Traditional Tea at the Golden Leaf Awards.

Organic Merchant’s product range features teas, tisanes and cacao powders featuring combinations of native Australian fruits and herbs with more traditional herbs known from ancient Western, Chinese, Peruvian and Ayurvedic medicine.

Fiona de Jong:

As Head of Australia’s Nation Brand & acting Chief Marketing Officer at the Australian Trade and Investment Commission (Austrade), Fiona is currently leading Australia’s most ambitious international global brand initiative.

Prior to Austrade, Fiona was the CEO and Director of Sport at the Australian Olympic Committee (AOC). The 1st female CEO in its 120-year history. Over her 12 years with the Olympics she successfully delivered 10 Australian Olympic Teams in 9 countries, and management of an iconic Australian organisation.

With her early career in law and eCommerce she is praised as an astute global thinker, engaged with the most senior leaders of sport, business and governments domestically and internationally.


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