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Leadership Communication For Managers - Virtual Europe

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Centre for Strategic Communication Excellence
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Mon, 16 Dec, 8pm - 17 Dec, 4am AEDT

Event description

Become a high performing communicator and boost your leadership skills.

Course description:

Poor manager communication skills is consistently one of the top barriers to successful employee communication. When managers communicate well with employees, the organisation benefits through timeliness, clarity, relevance and consistency of messages. This course will equip you with the essential skills you need to become a high-performing communicator, capable of empowering and engaging your team and contributing to the organisations overall success.

What to expect:

  • Effective communication and why it’s important
  • Communicate the right message to the right people at the right time, to ensure understanding and motivate action
  • Ensure key messages resonate at every level and function, for clear strategic context and line-of-sight
  • Anticipate and lead change to keep initiatives on-track
  • Build effective working relationships and boost organisation-wide collaboration and productivity
  • Reinforce business priorities and identify barriers to success using real examples from your daily work.

Who should attend:

Leaders and managers who want to improve their communication skills to empower and engage their team members and build high-performing teams. This is for both government and corporate leaders

Career Level: Business Leader


Course outline:

Importance of effective communication 

  • The pyramid of effective communication
  • Why communication matters
  • The impact on the organisation’s bottom line 
  • The role of the manager in the communication equation

Use the 4Ms to keep communication simple

  • Market – what do your people need (and want) when it comes from communication?
  • Message – make a personal connection through clear and consistent communication
  • Media – choose the right channel of communication
  • Measure – focus on outcome

Mastering the art of conversations

  • Understand and practice effective listening
  • Listening vs hearing – become a better listener
  • Ask the question and hold the silence

The psychological journey through change

  • The impact of change on organisations and individuals
  • The change curve and the role of organisational communication
  • Understanding change resistance
  • Where communication and leaders add the most value

Leadership communication 2.0

  • The four factors required to develop trust
  • Emotional intelligence and the emotional competence framework
  • Having difficult conversations
  • Communicating authentically


    About the trainer

    Adrian Cropley OAM, FRSA, FCSCE, IABC Fellow, SCMP, GCSCE

    Adrian is a certified strategic communication management professional, executive coach and founder of the Centre for Strategic Communication Excellence (CSCE). He is a past global chair of the International Association of Business Communicators (IABC) and widely recognised as one of the world’s foremost experts in strategic communication. With a career spanning over 30 years, Adrian has worked with clients worldwide on major change communication initiatives, internal communication reviews and strategies, and professional development programs and has coached executives in some of the world's leading organisations in developing them as effective leaders through communication skills. In 2018, Adrian was awarded the Medal of the Order of Australia for his service to the community and for advancing the communication profession in Australia. He is a fellow of the Royal Society for Arts Manufacturers and Commerce, IABC and the CSCE. He is also a multiple award-winning communication professional, having received personal recognition globally and through many projects he has led through the CSCE and Cropley Communication. 

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