Let's Talk Games - Marketing Edition

Join Western Australian games industry leaders for an afternoon featuring two talks, one panel, and non-alcoholic networking. Drinks and light snacks are provided.

Let's Talk Games - Marketing Edition

Ever wanted to know why your marketing efforts just aren't having the impact they should? Want to know the secrets of reaching audiences at scale without breaking the bank? Marketing experts Kate Hall and Alex Blaikie will each present one talk diving into the ins-and-outs of games marketing, with approachable, actionable insights that you can use on your next, or current project.

Following the talks, a panel featuring two additional guests will take place, taking your burning questions and having a discussion on what WA developers can do to level up their marketing efforts.

Finally, a networking session will end the day, with light refreshments (food & non-alcoholic beverages) provided.

Speakers

• Kate Hall

  • Kate is an experienced indie game marketer with 6+ years of experience across nearly 100 games on PC, console, and mobile platforms. She specialises in PR, creator outreach, and launch strategy, helping unique indie games find their audience.

• Alex Blaikie

  • With nearly a decade of marketing experience in games focusing on esports, Alex has marketed Australia's largest esports events, including IEM & DreamHack. His work at ESL FACEIT Group has seen him lead regional campaigns for clients including Nintendo, Disney, Riot Games, Wargaming and more.

Additional Panel Guests

• Rin Mcbeath

  • Rin has supported the WA games community since 2018 through their work with WAGIC and by contributing to multiple games in marketing and community roles. They’ve also shared their knowledge by teaching game development and industry skills in both universities and high schools.

• Michal Napora

  • Michal Napora is the owner of a video games publisher UNIKAT Label, and marketing agency 32-33. With 12 years of experience, he worked on AAA titles as well as indie projects.

Schedule

• 1:30pm: Doors Open

• 2:00pm: Talk #1

• 2:30pm: Short break

• 2:35pm: Talk #2

• 3:05pm: Short break

• 3:10pm: Panel Discussion

• 3:40pm: Open Networking Session

• 4:00pm: Let's Talk Games finishes

Level Her Up

Level Her Up is a community of women and non-binary game developers from Western Australia, dedicated to inspiring more women and non-binary individuals to experience the awesome world of game development. Our goal is to foster a supportive and welcoming community to learn game development, while also building up the local WA game development community.

WAGIC

WAGIC is the peak body for games professionals in WA. We’re building a thriving, sustainable, and innovative games community in Western Australia. WAGIC events are supported by Xsolla and Cam Rogers Legal.