Leveraging Social Proof to Increase Donations

In today’s noisy digital landscape, trust is everything—and social proof is your most powerful tool to earn it.

In this practical 90-minute workshop, you’ll discover how to use real stories, testimonials, public support, and strategic visibility to inspire people to act. Whether you’re running a grassroots non-profit, a social enterprise, or a community-based fundraiser, you’ll learn how to turn satisfied donors, followers, and partners into your strongest advocates.

Key takeaways include:

• Understanding the 5 core types of social proof

• Real-world campaign examples that drove real results

• Practical tools to capture and share donor stories

• Tips to encourage sharing on social media and build momentum.

This session is ideal for cause marketers, non-profit professionals, and changemakers participating in social impact initiatives. Expect an engaging format with case studies, discussion, and a simple worksheet to map out your own social proof strategy.

This event is part of the 2025 Geelong Small Business Festival, proudly delivered by the City of Greater Geelong in partnership with the Geelong Chamber of Commerce.