LinkedIn Basics for Small Businesses

Learn how to set up a personal account and business page in LinkedIn, and how to use this as an effective marketing tool for your business.

Set up a LinkedIn Account

Learn how to use all the functionalities you require to create an effective personal account for your business. We will go over all the aspects and how they support your business.

Set up a Business Page
Why do you need a business page? What information do you need to place on this page? Do you post here or on your personal account?

Networking Tool
Use your account to build a strong personal network for your business.

Posting & Articles
Learn how to post effectively and how to write effective articles on LinkedIn, and how often you should post.  Determine if you should keep the "Algorithm" in mind, or if this is not required for your business.

How to Create Conversions
Learn how to create effective conversions, without becoming "that nasty sales person".

Suitable for: Any small business that would like to start using LinkedIn, or is already using LinkedIn, but would like to improve the effectiveness of their online marketing on LinkedIn.

Note: Maximum of 2 bookings per business.

Presenter: Jerry Hoekman, Business Advisor from IPS Management Consultants.

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IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.