LinkedIn Business Content Planning

This event is being run as part of the Geelong Small Business Festival 2021.

LinkedIn is a great source of industry news and a place to share your  insights and learn from others. With LinkedIn fast becoming many professionals go to networking forum for career and business, it’s essential you know how to maximise the many free features available to LinkedIn members to expand your connections and reach by sharing and engaging with great content. 

LinkedIn provides the opportunity for you to engage with and share a variety of content via your LinkedIn Profile including:

• Images
• PDF documents
• Videos, including the LinkedIn Live option for those who are approved
• Influencer and company page updates
• Trending hashtags

Takeaways

• How to access the different publishing options provided by LinkedIn, including LinkedIn articles and LinkedIn Live
• How to post content including photos, links, text, video and the document features
• How to develop a content plan for LinkedIn based on best practice content marketing principles to help raise your profile online