LinkedIn Content Strategy Masterclass // Online
Event description
Get More Business from LinkedIn
Plan, Produce and Publish Content that Connects
LinkedIn has become an essential marketing and sales tool to be found, remembered and chosen by your ideal clients and target market, and content is an easy way to stay in front of your audience.
Whether you are in sales, marketing or own your business practice, understanding how to use LinkedIn to generate leads and opportunities is essential.
Content created to add value is a cost effective marketing activity and gives you exposure way beyond your connections and followers when created the right way. It allows you to be seen as a specialist, an expert or thought leader in your industry, and levels out the playing field.
"Over 80% of B2B leads generated through social media come from LinkedIn" according to Okopost. Are you leveraging this powerful publishing and networking tool?
LinkedIn Training for Professionals
Jo Saunders will show you how LinkedIn can be used to showcase your expertise through content. She will not only demystify LinkedIn content but you will create and implement your own plan for success.
Attend this Online LinkedIn Workshop to…
- Learn how content can amplify your profile and brand
- Create a content plan full of topics and themes in your business
- Discover how to structure and publish lead-generating content
- Publish content with support and encouragement
Upon completion put your understanding and skills into action to start publishing content on LinkedIn to build your personal brand or business.
Agenda
Here is a rough guide for the plan of the day. Short breaks will be included and a longer early lunch break. There will be education, sprints of working and sharing your content before we publish.
- 9:30am Overview and introductions
- 10:00am How content works on LinkedIn
- 10:15am Content brainstorming & planning
- 11:00am Break
- 11:15pm Types of content and how to structure it for LinkedIn
- 11:45pm Break
- 12:00pm Content creation sprint - producing your content
- 1:00pm Content publishing - ensuring the post is ready to publish
- 1:30pm Content performance and accountability
- 2:00pm Workshop ends
What's Included
Access to online LinkedIn resources including Jo's LinkedIn Profile Blueprint, Content & Activity eBook and slides.
LINKEDIN EXPERT
Jo Saunders is a leading Perth-based independent LinkedIn expert, marketing strategist, trainer and mentor who has been helping people connect and communicate since the early 90s, through pen and paper, events and technology.
Known as the LinkedIn Demystifier, Jo shows leaders and teams how to increase visibility, enhance credibility and earn influence using LinkedIn and social marketing tools.
"Within 14 days of working with Jo Saunders to up-level my LinkedIn profile, I had landed $16,000 of additional business - directly linked to implementing the tactics and strategies Jo trained me in. That's a 92% return on the investment to work with Jo, in under 2 weeks! Jo truly is the Queen of LinkedIn. Get her on your team now!" - Ian Stephens, enRich Training and Development
Jo has spoken on local, international and virtual stages, training thousands of people around the world. She is the only Australian LinkedIn expert to be invited to speak at the global social media conference Social Media Marketing World.
- Top 50 Social Media Marketing Influencers 2019 by TopRank Marketing
- #2 LinkedIn Expert in Asia Pacific for 2018, #4 2019 by the Social Media Marketing Institute.
- Social Media Educator of the Year 2019 Awards Finalist by the Social Media Marketing Institute.
- Social Media Marketing Awards Finalist for LinkedIn Marketing Exposed in 3 categories for 2021
"Jo simplified what can be a daunting subject for many people and gave our whole team a great insight on how to utilise the strengths of the Linkedin platform. Since then the increase in engagement and connections on our company page has been fantastic." Malcolm Lee, Dialight.
She is the co-author of ‘Get Good or Get Off – A Guide to Getting it Right on Social Media’, and co-host of #LinkedInLocalPerth and YouTube series the #ConnectionCouch
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