Thank you to our Sponsors:

The Winning Edge: Future Proof Your Career

ATMS invites you to join us online on Saturday 8 November 2025 for our premier Annual Conference & AGM, The Winning Edge: Future Proof Your Career, a powerful day of insight, innovation, and inspiration designed to help natural medicine professionals stay ahead in a rapidly changing world.

This full-day event brings together visionary experts and forward-thinking practitioners to explore the future of healthcare, marketing, technology, productivity, research and practice success. Whether you’re just starting out or looking to evolve your existing clinic, this conference will equip you with the tools and confidence to lead with purpose.

ATMS members can also attend the ATMS Annual General Meeting, providing an opportunity to stay engaged with the direction and governance of the organisation.

You’ll learn how to:

· Ethically and effectively integrate AI into your health business

· Strengthen your professional authority and stand out in a crowded market

· Diversify your income streams for greater financial security and flexibility

· Implement productivity tools to streamline your workflow and reduce burnout

This event is ideal for practitioners who:

· Are looking to grow or scale their clinic with confidence

· Are curious about the practical applications of AI in health

· Want to elevate their professional profile and visibility

· Seek strategies to boost performance while maintaining balance

Program summary (Presenter bios and full topic outlines below):

· Doing Things Your Future Self Will Thank You For – Donna McGeorge

· Harnessing the Power of AI in your Practice – Annie Gibbins

· Focus to Flourish: Using Niches to Expand and Diversify Your Business – Alisha Lynch

· Less Robot. More Real. Marketing Made Human – Tiz Porreca

· Nailing Your Authority and Positioning – Jessica Donovan

More speakers to be announced soon!

Time: 8:45am – 4:30pm AEDT

Date: Saturday, 8 November 2025

Where: Online

CPE: 6 points

AGM Only: Free 1 CPE point (available to ATMS accredited members only)

Program:

9:00 AM	Welcome to Country
9:15 AM	Welcome by MC – Rebecca Lang ATMS President
9:20 AM	Doing Things Your Future Self Will Thank You For - Donna McGeorge
10:05 AM	Harnessing the Power of AI in your Practice - Annie Gibbins
10:50 AM	Q&A with morning presenters
11:00 AM	Morning Tea
11:30 AM	ATMS AGM (ATMS accredited members only)
12:45 PM	Lunch
1:45 PM	Focus to Flourish: Using Niches to Expand and Diversify Your Business - Alisha Lynch
2:15 PM	Less Robot. More Real. Marketing Made Human – Tiz Porreca
2:45 PM	Nailing Your Authority as a Health Practitioner – Jessica Donovan
3:15 PM	Afternoon Tea
3:45 PM	Q&A with afternoon presenters
4:15 PM	Lucky Prize draw
4:30PM	Close

Session - Doing Things Your Future Self Will Thank You For

Presenter – Donna McGeorge

Session overview –

Donna McGeorge invites you to stop reacting and start designing the kind of workday (and life) your future self will thank you for. Grounded in decades of experience and backed by her bestselling books, Donna explores the simple but powerful shifts that free up energy, restore clarity, and create momentum in the right direction.

This is about making smart, sustainable choices that move you from survival mode to strategic action. Whether you're leading a team, managing a business, or just managing your bandwidth, you’ll walk away with tools and ideas you can use immediately.

About Donna –

Donna McGeorge is a best-selling author and international speaker on the topic of productivity and creating space for what’s important.

Donna believes it’s about time we got off the vicious cycle of being out of control, overwhelmed and at risk of failing at the important things. She is passionate about enhancing the large amount of time we spend in our workplace (too much, for many) to ensure it is effective and productive, as well as enjoyable.

Donna believes that workplaces are complex, but not hard. More often than not it’s getting the simple things right, consistently, that has the greatest impact.

She also knows that when we decide to be intentional, we can surprise ourselves with what we can achieve.

Her books include Red Brick Thinking (released October 2025), The ChatGPT Revolution, and the It’s About Time book series including The 25 Minute Meeting, The First 2 Hours and The 1 Day Refund.

Session - Harnessing the Power of AI in your Practice

Presenter – Annie Gibbins

Session overview –

Artificial Intelligence is transforming how natural medicine practitioners attract clients, deliver care, and grow profitable practices. In this energising and practical session, Grand Stevie Award-winning business leader and AI strategist Annie Gibbins reveals how leading clinics use AI to automate admin, streamline marketing, and personalise wellness programs, unlocking improved patient outcomes and stronger revenue growth.

Discover how predictive insights, intelligent automation, and ethical data use can help you work smarter, engage patients more deeply, and scale sustainably. You’ll leave with clear, actionable strategies to harness AI and elevate both your impact and your income.

About Annie –

Annie Gibbins is a Grand Stevie Award-winning business consultant, futurist, and keynote speaker specialising in AI-enhanced business optimisation and leadership transformation. As CEO and founder of AnnieGibbins.com, she helps organisations harness technology to streamline operations, elevate customer experience, and scale sustainably.

With over three decades of executive experience, Annie is renowned for her clarity, courage, and commercial acumen. She bridges the gap between innovation and execution, translating complex ideas into actionable strategies that drive measurable impact. Through her consultancy and keynotes, Annie inspires leaders to embrace AI not as a disruptor, but as a catalyst for smarter, more human-centred business.

Session - Focus to Flourish: Using Niches to Expand and Diversify Your Business

Presenter – Alisha Lynch

Session overview –

In business, it can feel counterintuitive to narrow your focus — but true growth often comes from doing just that. In this session, naturopath and entrepreneur Alisha Lynch, founder of Naughty Naturopath Mum, shares her 15-year journey of honing in on a single niche and turning it into a flourishing online business.

What started as a passion for flower essences became the foundation of a brand that now supports thousands of families worldwide, with multiple product lines and income streams — all built from one focused beginning. Alisha will candidly share the challenges and breakthroughs of choosing her niche, how it shaped her identity as a business owner, and why committing to one clear direction created space for her business to grow and diversify.

Attendees will walk away with both inspiration and practical strategies, including:

How focusing on a niche creates clarity and trust with your audience
Why narrowing your offerings can actually unlock bigger opportunities
Ways to transform your passion into diverse and sustainable income streams

This is a candid, practical session designed to show that when you niche with purpose, you don’t limit yourself — you create space to grow.

About Alisha –

Alisha Lynch is a naturopath, entrepreneur, and the founder of Naughty Naturopath Mum, a leading wellness brand specialising in flower essence blends that support emotional wellbeing for women, children, and families. For over a decade, she has empowered thousands of customers worldwide through her remedies, writings, and online presence on her social platforms.

Known for her ability to speak honestly and connect deeply, Alisha brings a unique blend of professional expertise and lived experience to topics such as perimenopause, parenting, mental load, and the importance of slowing down. Her mission is to help people feel seen, supported, and resilient in today’s fast-paced world.

Session - Less Robot. More Real. Marketing Made Human

Presenter – Tiz Porreca

Session overview –

Because your clients want humans, not algorithms

Marketing can feel like shouting into the void or competing with a robot who never sleeps. One minute it’s funnels, the next it’s hashtags, then suddenly AI creeps in, and you’re left wondering if you’ll ever keep up.

Here’s the good news: the future of marketing isn’t about being more “AI”. It’s about being more human.

Tiz Porreca will show you how to cut through the noise and make marketing work for you, not against you. Expect cheeky insights, practical tools, and a few laughs along the way.

Discover how to:

Keep human connection alive while using AI to save time (not steal your voice).
Explore a more human marketing model that is NOT the “Funnel”
Spot your ideal clients (spoiler: they’re probably already in your practice).
Supercharge your client “avatar” with empathy maps that show what your clients really think, feel, and need.
Turn “meh” testimonials into mini case studies that tell powerful, relatable stories.
Nail your messaging with simple exercises.

You’ll also walk away with a take-home handout full of ready-to-use templates so you can start applying what you’ve learned immediately.

Marketing doesn’t have to be overwhelming, robotic, or boring. It can be simple, human, and even fun.

About Tiz –

Tiz Porreca is on a mission to help small business owners cut through the marketing BS. She knows most business owners are brilliant at what they do, but when it comes to marketing, that’s a whole different ball game. Her goal? To make marketing less overwhelming, more human, and actually effective.

For Tiz, marketing should never feel “itchy,” fake, or like you’re just ticking boxes because someone told you to. She’s all about putting the customer at the centre of everything and giving business owners the clarity and confidence they need to stop wasting money and start seeing results.

With over two decades of experience across branding, advertising, and hands-on small business support, Tiz brings big-picture strategy with a down-to-earth, straight-talking style. Through her Marketing Makeover Program, she helps business owners define their ideal clients, sharpen their messaging, and use smart, simple tools (yes, even AI) to connect with people in real and relatable ways.

Known for keeping things real, and adding a dash of cheek along the way, Tiz tells you what you need to hear, not just what you want to hear. At its heart, marketing is just humans talking to humans, everything else is noise.

Session - Nailing Your Authority and Positioning

Presenter – Jessica Donovan

Session overview –

In today’s crowded health & wellness space, standing out is about more than qualifications; it’s about building genuine authority and staying front of mind with the people you want to support.
In this session, I’ll share practical strategies that practitioners can use to establish themselves as trusted experts — the same strategies I’ve used to grow my own thriving online membership and position myself as a leading voice in children’s health. We’ll cover creating social media content that resonates with your ideal client, sharing audio and video content that connects, and using ebooks and email newsletters to provide ongoing value. We’ll also explore the power of sharing your ideas on stage (online or in person) and showing up with consistency so you become the familiar and trusted voice your audience turns to. Attendees will learn how to show up authentically, build trust, and position themselves as the go-to practitioner in their field.
About Jessica –
Jessica Donovan is a qualified naturopath and the founder of Natural Super Kids, an online business supporting thousands of parents to improve their children’s health through practical, natural strategies. Over the past decade, Jessica has built a thriving membership community, launched a successful podcast, and grown an engaged social media following — all by consistently showing up with authentic, educational content.
Having transformed her clinical practice into a sustainable online business, Jessica knows firsthand what it takes to position yourself as a trusted authority in the health & wellness space. She is passionate about helping other practitioners harness tools such as podcasts, email newsletters, and ebooks, while showing up authentically and consistently to cut through the noise and stay front of mind with their audience.

Livestream - Annual Conference & AGM: The Winning Edge: Future Proof Your Career

Choose your tickets

ATMS Student Member: Annual Conference (no access To AGM) ticket

ATMS Accredited / Associate Member: Annual Conference & AGM ticket

AGM Only - Free (available to ATMS accredited members only) ticket

Non-Member: Annual Conference (no access to AGM) ticket