Lunch & Learn: Marketing Strategy for CEO's (Not Marketers)
Event description
Old school marketers give marketing a bad name. They get lost in words like “creativity” and “brand values”, when what should matter is where the next customer is coming from. No wonder so many CEOs try and keep marketing to a once-a-month meeting.
The new generation of CEO's cut their teeth in Silicon Valley, applying agile methodologies to their marketing. Their ideas became machines for acquiring customers and then billion-dollar unicorns. It’s time that all CEO's and marketers learnt these techniques, and put them to work.
In this Lunch & Learn, join the ethical CEO, Adam Long to become a more agile marketer and walk away with practical tools to help grow your organisation.
Key Takeaways
• Discover the Agile approach to marketing, and how to build this capability
in your organisation.
• Learn to diagnose where your customer pipeline is leaking – and how to
plug it.
• Receive unique practical tools, that you can take back and apply in your
organisation.
About The Speaker
Matt Damon and the Chairman of the World Economic Forum both call themselves fans. Al Gore, Marc Benioff and Jane Goodall wear his socks. Law firms around the world use his software. And companies like Sony Pictures, HP and ANZ bank have been taking his advice for years.
Adam Long is the Ethical CEO doesn’t just talk about business, he rolls up his sleeves and builds them.
As the Executive Director of Conscious Step: Socks That Fight Poverty, Adam launched and scaled an international social enterprise. As Founding CEO of Smarter Drafter (legal software powered by artificial intelligence), he took a groundbreaking piece of technology and turned it into Australia’s fastest growing legal-tech company. And as a Partner at consulting firm Step Change, he advised hundreds of companies around the world on business, growth and marketing strategy.
He even sometimes finds time to speak in public, usually about getting results from marketing and creating impactful social enterprises.
And in case you were wondering, he’s based in Sydney, is obsessed with a dog named Bubbles, and has an unusual interest in cloud spotting.
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How to Find Us/Housekeeping
If you are feeling unwell, please do not attend our physical event. Tune in virtually instead!**Please note photos may be taken during the event. If you wish to opt-out, please let one of our staff members know or email georgia@fishburners.org for any other concerns. Go directly up to Level 3 of the Sydney Startup Hub and walk down the yellow corridor. Limited places available so registration is essential.
About Fishburners
Fishburners is much more than a coworking space. We are a not for profit, passionate community of 300+ scalable tech startups that only exists thanks to our amazing sponsors - Google for Startups, UTS, Chartered Accountants, and Jobs for NSW. We are dedicated to inspiring and helping startups get started, grow and succeed. Our goal is to make the hardest thing you’ve ever done easier! We do this through our different memberships which provide the facilities, resources, learning and development, mentoring, and connections that you need for your idea to come to life and flourish. We also open our doors and host some of the largest, regular events in the Australian startup ecosystem, including our bi-weekly lunch & learn workshops, and Shark Tank-style, Friday night pitches. Member or not, you're welcome to attend and/or get involved! Any questions about memberships or events, please feel free to email events@fishburners.org.