Lunch & Learn - Media Relations to Earn the Attention Your Startup Needs to Disrupt the World

Founders’ most untapped superpower?

Media relations can help you become the startup customers want to buy from and investors want to buy in. But most Founders either can’t afford a PR agency or aren’t sure how or if they are ready to reach out to the media.

So they miss out on that precious extra credibility and visibility media relations brings. But you don’t have to!

Join Marie Dowling, CEO & Founder of Newsary, and freelance journalist Stephanie Palmer-Derrien to learn how founders can best leverage PR to earn the attention their startup needs to change the world during a 20 minute workshop on media relation best practice for startups.

And what better way to learn how to get featured in the media than by hearing from leading startup journalists themselves?

The PR for startups workshop will be followed by a 30-minute panel with Australia's leading startup journalists, Tegan Jones, Senior technology Journalist at SmartCompany, Simon Thomsen, Editor of Startup Daily and publicist Elle Kress, Founder of Hey Good News PR agency.

Learn Key insights:

1. The most cost-time efficient way to earn attention for your startup
2. PR isn’t short for press release: what to pitch for which news
3. Media relations 101: 13 dos and don’ts to nail your PR.
4. Media relations 1 to 1: how to find story media fit

Panel Speakers

Tegan Jones | Senior Technology Journalist at SmartCompany

Tegan is a multi-award-winning journalist and currently the senior technology journalist at SmartCompany. She has been reporting on technology, telecommunications, and gaming for the past 10 years.

Simon Thomsen | Editor of Startup Daily

Simon has been the editor of Startup Daily since 2019. He was previously associate editor of Business Insider Australia, a national restaurant critic, editor of The Good Food Guide, and newspaper proprietor during a 30-year career in journalism and publishing.

Elle Kress | Founder of Hey Good News

Elle is the founder of Hey Good News, a boutique PR agency. Prior to this, Elle worked in the PR industry for almost 13 years in London and Sydney, as well as in the corporate communications team at global tech management consulting firm, Accenture. She currently works with Australian startups in various industries, as well as international startups wanting to launch and grow their presence in Australia.

Stephanie Palmer-Derrien | Freelance journalist, Founder of The Club

Wordsmith, storyteller, journalist and editor specialising in startups, tech, small business and social enterprise, Stephanie is a freelance journalist and the Founder and editor of The Club, a fortnightly newsletter exploring the true and everyday stories of women in tech. Stef is also media advisor for Newsary.

Marie Dowling | CEO & Founder of Newsary

Marie is the Founder of Newsary, an Australian startup making storytelling and sharing founder’s superpower. Prior to Newsary, Marie spent a decade working with some of the world’ biggest brand on their public affairs and public relations. She is also a co-founder on The Club.

Thanks to Pitch Club and Venture M8 for supporting the event.


About Fishburners Fest

We've lined up 10 dynamic events designed to elevate your startup journey. Whether you're looking to learn about branding, pitching, AI, or finding the perfect co-founder, there’s something for everyone!