ONLINE Lunch and Learn - How to create and plan social media content to share your story, and raise your profile

WHY spend time and money in attending the “YTM Lunch and Learn sessions?

We believe it is because technical “know- how” in your business is not enough on its own for to scale and prosper. At YTM we provide tools and resources that specifically support you and your business’ growth.  

Insight:  How to create and plan social media content to share your story, and raise your profile

With more than three billion people around the world using social media every month, the users and engagement on major platforms just keep increasing. It’s clear that social media is more than just a trend – it’s an essential piece of your business marketing strategy.

So how do you utilise social media to help you connect with your customers, increase awareness about your brand, and boost your leads and sales?

In this lunch and learn, we will cover:

1. Why you need to educate your audience through marketing

2. The 4 styles of posts you need for a winning content calendar

3. Tips to simplify your social media efforts

Our speaker:  

Samantha McFarlane is a social media manager, content marketer, social media trainer, a keynote speaker, a guest blogger, and a shopaholic food lover who can't wink (for real!)

Her career spanned over 10 years in corporate marketing before she started her Marketing business, Sam Says, in 2012. She now helps SMEs and entrepreneurs who have been running their business for a few years, to get a handle on their social media and use it to grow their business.

Her aim is to empower business owners with the skills needed to create winning content, share it online, and nurture relationships with their customers.

You will receive a zoom link 24 hours prior to the session.

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This event is free to YTM Members.

When you join YTM you can immerse you in a community of likeminded business owners who value:

• Sharing and learning from their experiences
• Learning from subject matter experts on key business insight topics
• Improved marketing, targeting, pricing, cash flow and lead conversion
• Road-testing ideas and sharing feedback
• Building confidence, voice, authority and brand
• Find advocates, collaborators and trusted referrers
• How to incorporate processes and systems to work smarter not harder

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