Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. General Assembly will share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website.

Key Outcomes

Drivers of online traffic and the importance of SEO
How search engines work and an introduction to SEO
Keyword Research + Competitive Analysis
On and Off Page Optimisation
Link Building Strategies

About the Speaker

Angelique Schierz-Crusius is a practical and strategic Digital Marketing with a background in big business, having worked at Samsung, Warner Music, Capcom, Red Bull. Previously Head of Digital and Audience Growth at Redbull, Angelique has her own consulting business Ampletides where she works with Big Brands and Start Ups on their Digital Marketing. Her expertise lies in successfully conceptualizing and implementing innovative marketing strategies including all media channels to drive market impact and expansion.

About our Partner

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.
What began as a co-working space in 2011 has since grown into a global learning experience with campuses in 20 cities and over 35,000 graduates worldwide.

As individuals and companies struggle to compete in an increasingly technological economy, General Assembly provides award-winning, dynamic training to close the global skills gap.

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About Fishburners
Fishburners is much more than a co-working space. We are a not-for-profit, passionate community of 300+ scalable tech startups that only exists thanks to our amazing sponsors - Google for Startups, UTS, Chartered Accountants, and Jobs for NSW. We are dedicated to inspiring and helping startups get started, grow and succeed. Our goal is to make the hardest thing you’ve ever done easier! We do this through our different memberships which provide the facilities, resources, learning and development, mentoring, and connections that you need for your idea to come to life and flourish. We also open our doors and host some of the largest, regular events in the Australian startup ecosystem, including our weekly lunch & learn workshops, and Shark Tank-style, Friday night pitches. Member or not, you're welcome to attend and/or get involved! Any questions about memberships or events, please feel free to email events@fishburners.org.
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