Lunch and Learn - The Power of Colour with Karen Osorio

The Power of Colour:

Attract, Influence & Sell More with the Right Brand Palette!

Colour isn’t just about aesthetics—it’s about influence. Studies show that up to 85% of consumers make purchase decisions based on colour, making it one of the most powerful tools in Branding. The right colours can evoke emotions, shape brand perception, drive customer action, boost engagement and even sales!

In this power-packed 1-hour workshop, you’ll learn:

✅ The Basics of Colour Theory—how colours work together and how they influence our emotions, perceptions and buying behaviours.

✅ The Colour Wheel—what are Primary, Secondary and Tertiary colours and how to use the Colour Wheel as a tool to pick Colour Harmonies.

✅ How to Choose the Right Colour Harmony—discover the 7 Colour Harmony schemes to find the perfect match for your brand and message.

✅ How to apply the 60-30-10 Rule—Master colour balance to create a visually appealing and impactful brand identity that doesn’t overwhelm.

✅ Create a Consistent Brand Palette—Once you’ve selected or revised your current brand colour palette, how you can apply across all platforms to build recognition and trust.

About your Speaker:

Karen Osorio, Founder and Creative Director of Brand.4.Profit, is a leading expert in strategic brand development with over 20 years of experience transforming national and international brands. She blends strategy, design and purpose to elevate brand equity and maximise marketing ROI for her clients. A sought-after keynote speaker and workshop facilitator, Karen is known for her insights on brand architecture and global brand trends. She is dedicated to helping businesses and leaders transform their brands into powerful, profitable assets that drive success and meaningful connections.