Lunch N Learn: Using AI to Develop a Marketing Plan - Held in Harvey

Discover how generative AI can turbo-charge your marketing plan in this snack-sized Lunch N Learn. Walk away with practical prompts and a clear framework to turn data into winning campaigns.

Overview

Across 60 focused minutes, our IPS Business Advisor unpacks the latest AI tools—ChatGPT, image generators and analytics assistants—to streamline research, sharpen targeting and craft compelling content. Live demos and quick-fire exercises ensure you leave able to integrate AI ethically, creatively and confidently.

Main Topics Covered

• Rapid audience and competitor insights with AI.

• Prompt engineering for tailored messaging.

• Generating headlines, visuals and calendars in minutes.

• Evaluating AI output for brand fit.

• Ethical considerations, data privacy and bias.

Got more questions or need extra clarity?

Craig will be available for an informal Q&A after the workshop until 1:30pm—feel free to stay and chat!

Suitable for: Suitable for startups, new and established small businesses.

Note: Maximum of 2 bookings per business.

Presenter: Craig Holland, Business Advisor from IPS Management Consultants.

We would like to thank the Shire of Harvey for hosting this workshop and supporting small businesses.

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IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.