Make it About Me: Personalising Government Information for Every Citizen

Citizens today expect more than just accessible information; they seek interactions that feel tailored, relevant, and immediately useful. By integrating thoughtful design – focusing on accessibility, intuitive information architecture, and clear affordances – with cutting-edge technology like advanced search, LLM, and GraphRAG, government websites can evolve into truly personalised knowledge hubs. 

In this approach tailored for the SA Government, we’ll delve into how innovative strategies can make public information findable and impactful for each individual, turning government resources into dynamic, user-focused experiences that resonate with every citizen on a personal level.

Presented by David Clarke, Group Experience Design Director AKQA and
Rodney Greenfield, Technical Director AKQA