Make Winter Work; A Practical Marketing Workshop for Fleurieu Operators

Presented by Adelaide Business Hub and Digital Solutions. 

Facilitated by Steve Davis from Talked About Marketing. 

Make Winter Work; A Practical Marketing Workshop for Fleurieu Operators

If you're planning to take part in the Fleurieu Food Festival or want to tap into the region’s winter marketing campaign, this workshop is your one-stop shop to get everything in place.

Led by Steve Davis from Talked About Marketing, this session is designed to help you build a clear and manageable winter marketing plan that aligns with the wider campaign backed by Fleurieu Peninsula Tourism and the South Australian Tourism Commission’s new brand strategy.

We know winter can be a tough time to drive visitation—but it’s also a real opportunity. This session will help you simplify and sharpen how you tell your story over winter, without needing a big budget or marketing team.

What we’ll cover:

• How to align your digital content with the Fleurieu Food Festival and broader winter campaign
• What you need to know to meet festival participation requirements
• How to create simple, effective vertical video and other content using what you’ve already got
• Planning your content schedule without the overwhelm
• Practical marketing tools and templates to save time and stay consistent

Whether you’re hosting an event or simply want to get more from the quieter season, you’ll walk away with:

• A practical, easy-to-execute plan tailored to your business
• Content ideas and a framework to keep your marketing on track
• The confidence of knowing you're part of a coordinated regional push that’s bigger than any one operator

We’ll keep things informal, collaborative and useful—so bring your ideas, your questions, and a notebook.

This session is especially relevant for anyone involved in the 2025 Fleurieu Food Festival or wanting to align with the region’s winter push. Let’s make winter something to lean into, not just get through.