Marketing 101: Creating a Strong Brand Avatar

Brand avatars can help your business develop its own brand persona to ensure that you are targeting the correct audience.

In this hands-on workshop, you will work through the four core elements to define and create your brand avatar. From there, you will have the confidence to build your marketing plan.

Walk away with a better understanding of:

• how you want your brand to be perceived and received in the market place
• how to identify your approach to business growth
• what is the problem you solve in the market
• who would want your business solution.

This is a key foundation piece to understand how best to position your business in the market and create awareness.

Come prepared with:

• your business or business idea to build your brand avatar for
• mission, vision and core values for your business
• questions so we can help everyone in the room.

Presented by Andrea Anderson.

Eligibility Requirements

Please note that registering for this workshop is mandatory to ensure your spot and we encourage potential participants to review eligibility requirements before registering. Eligibility requirements include:

• businesses with under 20 Full-Time Equivalent (FTE) employees
• be a Queensland, Northern Territory or Western Australian-based business
• hold an active Australian Business Number (ABN)

This workshop is presented as part of the Digital Solutions Program.
Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.