Marketing 101: Creating Powerful Video Content with Impact

Channelling Spielberg on a Budget

Did you know... people are watching, on average, 84 minutes of video every single day (The Social Shepherd, 2023) – which is why adding video content as part of your marketing strategy is crucial.

With ease of access to platforms such as YouTube, Facebook, Instagram, Pinterest, LinkedIn and TikTok, brand reach is more efficient than ever. In fact, 52% of people are more likely to share video content than other types of content.

In this workshop, we will discuss the fundamentals of developing video content for your brand to engage your target audience and promote like a pro, while staying within your budget.

You will learn:

• how to use video content to build your brand
• pros and cons of self-produced vs professional content
• how to determine your ideal content style
• specifications for each platform, and much more.

Come armed with your questions and get ready to receive tips and tricks from the experts to take your business to the next level using video content.

Presented by Andrea Anderson.

Eligibility Requirements

We encourage potential participants to review eligibility requirements before registering. Eligibility requirements include:

• businesses with under 20 Full-Time Equivalent (FTE) employees
• be a Queensland, Northern Territory or Western Australian-based business
• hold an active Australian Business Number (ABN)